Ambilight 4K professional TVs have been installed inside all 650 guest rooms at the nhow Amsterdam RAI.

Operated by the NH Hotel Group, the new iconic, 25 floor, nhow hotel is now one of the largest and most distinguishable hotels in the Benelux region, having opened its doors for the first time in January, ahead of ISE 2020.

Located in the business district of Amsterdam, conveniently directly next door to the famous RAI Amsterdam Convention Centre, all rooms have been equipped with either a 55” or 65” HFL7011T/12 Philips Signature TV, each providing premium 4K UHD picture quality, exclusive Philips Ambilight LED technology, and a wide variety of value-added features and back-end control and management services.

TriAV, a leading Netherlands based systems integrator and Philips Professional Display Solutions certified Hotel TV distributor, has worked with many of the world’s leading hotel groups and managed the installation at the nhow.

“Customer demands are always changing and their expectations rising” commented TriAV’s director and owner, Bert Nijeboer. “A good bed is important in choosing a hotel, but the TV is also increasingly becoming part of this choice. nhow is a stunning new hotel and its guests will expect it to provide the highest levels of quality and functionality to match or even surpass what they have at home.”

“In co-operation with Interior Consult who coordinated the interior design and construction of the nhow Rai hotel, we managed to fulfil NH’s wishes for a premium TV with a large variety of TV channels, the Philips Signature TVs tick all the boxes”  

More choice, more experience

Guests staying at the nhow hotel will receive great levels of choice and control over what they watch or listen to on their TV, with a wide range of local, international and premium TV and radio channels, as well as the ability to access specific hotel information and the use of apps on the TV.

Signature TVs also come equipped with Philips Ambilight, allowing guests to feel closer and more immersed in the action thanks to its unique and exclusive intelligent LED technology, which casts on-screen colours from the rear of the TV onto the walls, and into the room, in real time. Screens will seem bigger, every moment will feel closer, and music gets a light show, creating a truly immersive, mood- and emotion-reflecting experience.

Greater control

Set up is simple. All TVs can be remotely configured, updated, monitored and managed with minimal effort and without ever disturbing guests, using the unique and highly acclaimed Philips Professional Display Solutions CMND & Control.

Additional screen personalisation can also be completed in just seconds, further enhancing the experience for guests

Sales manager Benelux, Olaf Stoelinga, commented: “The nhow Rai Amsterdam hotel is one of the most iconic new buildings in Amsterdam. Like Philips Professional Display Solutions, its success and reputation are built on not only meeting its customers’ expectations, but surpassing them.”