Case Studies hidden

BMO Tower and Mecca Sports Bar & Grill highlight collaboration efforts.

Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has built a partnership with Automation Arts, a Wisconsin-based commercial and residential AV integrator, for multiple recent installations including LED video displays at BMO Tower and the Milwaukee Bucks’ Mecca Sports Bar & Grill at Fiserv Forum.


“Our experience working with the Daktronics team has been incredible,” said Ron Moore, vice president of Automation Arts


From the first project, their team – including Tony Mulder and Brock Wallen – have been the most responsive and professional partners I have personally ever worked with leading to some very successful projects. Everything from design, delivery and support, Daktronics has been with us every step of the way on these projects.

One of the most recently completed projects took place at BMO Tower in Milwaukee, Wisconsin. The project included a large LED video display featuring 2.9-millimeter pixel spacing. The display measures more than 21 feet high by 10 feet wide and shares crisp, clear high-resolution imagery as people enter the building.

The display brings additional branding and Milwaukee-focused content to grab viewers' attention and elevate the ambiance of the space to match the luxury of the building. It can show live and recorded video as well as graphics and promotional content to meet the needs of BMO Tower.

Daktronics AutomationArts 1

Working with Automation Arts on these installations was an exceptional experience and the results are amazing,” said Daktronics Regional Sales Manager Tony Mulder. “At Daktronics, we’ve instilled a commitment to developing relationships with AV integrators and these projects show the great things we can accomplish when working together to bring our customer’s visions to life. We look forward to many more successful projects, similar to these, in the future.

Another project the companies worked together to complete last year took place at the Mecca Sports Bar & Grill near Fiserv Forum, home of the Milwaukee Bucks. Automation Arts recently was awarded a 2020 Commercial Integrator Award for this installation which includes a large LED video display paired with three ribbon displays that surround fans in this entertainment space.

The main display measures nearly 17.5 feet high by 31 feet wide while the three ribbon displays all measure 2 feet high and vary in length at 34.5 feet, 40.5 feet and 48 feet long. The main display shows live sports coverage and additional entertainment content while the ribbon displays supplement information such as statistics and scores while sharing other graphics.

The companies also worked together to install a 17.5-feet high by 30.5-feet wide LED video display in the Bucks’ Beer Garden. The display features 6-millimeter pixel spacing and is similarly used to show live sporting events, supporting graphics and information.

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