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Philips Professional Display Solutions announces new Sales Manager for Iberia.

The appointment of highly experienced AV sales professional, Luis Miguel Batuecas, reinforces the company’s position as one of Europe’s fastest-growing and most dynamic display manufacturers.

With 13-years’ experience in the pro-AV industry, Batuecas joins the Philips Professional Display Solutions commercial department during a period that has seen the manufacturer’s market share more than double. The company recently further strengthened its product portfolio at ISE 2020, with a series of new and innovative interactive display and signage solutions, including LED. Each of the new Philips PDS products is targeted at specific markets, including corporate, hospitality, education, health, retail and food, and beverage.

Having previously held management positions at AV and technology specialists, including Accenture, Esprinet Iberica and EARPRO, Batuecas has an unblemished history of working in the wholesale industry. He brings with him an enviable range of specialist skills and experience in negotiation, operations management, customer relationship management (CRM), and sales management.

Speaking of his appointment, Batuecas said: "I’m thrilled to have joined Philips Professional Display Solutions at such an incredible time in the company’s history. Philips PDS is really making its presence known in the market and, with the launch of recent products, such as our new corporate and education-focused C-Line and T-Line interactive collaborative displays, the opportunities have never been greater or more exciting.”

Philips Professional Display Solutions is also excited to welcome Mireia Busquets, who joins the marketing and communications team, with the aim of continuing to develop and provide added value with innovative campaigns for clients across the Iberia.

Busquets, who also comes with a wealth of experience in the display market, commented: “I discovered Digital Signage, DOOH, by chance and now I find myself submerged in a fascinating world of screens, interactive content and new technologies. Philips Professional Display Solutions continues to show incredible levels of understanding of what it is the market needs and seemingly unlimited levels of innovation in its R&D teams, the results of which are clear in our unrivaled portfolio of display solutions.”