Since 1978, Genelec has had a vision for superb audio innovation and has put this philosophy into all of its products.
Over those four decades and counting, Genelec has consistently followed a path of sustainable development and environmental responsibility, and it has made low energy consumption and long product lifespan central to its design philosophy.
Overall, 94% of the aluminum used in Genelec enclosures is recycled, with the three major sources being beverage cans, old automobile parts and scrap from the production of new aluminum parts and components. Moving forward in the new millennium, Genelec is committed to even more sustainability, with renewable energy in all of its endeavors, and this is reflected in the operations of the brand’s world headquarters in Iisalmi, Finland, which was remodeled and expanded in 2020 with a significant emphasis on green practices.
Now, the headquarters of Genelec Inc. (the brand’s North American subsidiary) in Natick, Massachusetts, has followed suit and has installed a large array of solar panels, which will serve to power the facility and because of the amount of energy those panels produce, the Natick facility is truly off the grid (i.e. producing more energy than it consumes). Additionally, the facility has upgraded to all LED lighting. This center, based in the rich audio technology hub of Greater Boston, includes a warehouse, state-of-the-art immersive demonstration room known as the Genelec Experience Center, and the main operations for North American marketing, sales support and customer service for the brand. This deployment is part of an ongoing brand-wide initiative to move toward entirely sustainable energy practices, involving solar, wind and hydroelectric energy.