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Bluefin has added a professional to its commercial sales team in the role of Senior Director of Business Development.

Known as a top performer in the industry, Susan Wilhite will focus on cultivating key relationships with channel partners and will help to establish Bluefin as the go-to digital signage resource in the commercial AV space.

Bluefin specializes in custom signage displays for consumer-focused branding and engagement. Recently, Bluefin has expanded their offering to help ProAV integrators and distributors address the long lead times with which the industry is struggling. Inventory of commonly requested signage configurations is now available in their Cumming, GA warehouse for immediate delivery. Additionally, “light-custom” that the company refers to as tailored options are available should requirements arise that the stocked products won’t fit. The addition of Susan is opportune as the company rolls out this problem-solving approach to AV integrators.


I love this industry, and truly love helping people solve problems with innovative solutions - that’s always been my main objective throughout my career. My goal is to continue Bluefin’s growth by being customer-focused and identify opportunities where Bluefin’s products can impact a brand’s recognition and messaging. I’ll be heading to Atlanta next week for our Global Sales Meeting and can’t wait to meet and collaborate with the team, says Susan Wilhite, Senior Director of Business Development.


From Bluefin CEO, Frank Pisano, “Susan is a perfect fit for Bluefin! She’s got a solid track record for being a top sales achiever. She’s also very involved in the industry with the Women in AV/IT (WAVIT) organization and has been a well-known volunteer for many years. That combination was exactly what we were looking for when developing this role - someone that’s connected and customer-centric. Look for Susan at several of our upcoming events like CEDIA/Commercial Integrator Expo in Denver, as well as the Total Tech Summit, and DSE later this year”.

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