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With a virtual program in Spanish and Portuguese, the AVIXA Congress opens registration for its seventh edition.

AVIXA presents the program for the seventh edition of the AVIXA Congress, which returns to its virtual format this time, divided into four days focused on an equal number of professional profiles interested in the integrated audiovisual experiences industry.


The "AVIXA Congress: Empowering the AV Industry" will take place on October 17, 19, 24, and 26, with the participation of over 40 presenters who will share their knowledge, ideas, and experiences through 23 sessions in Spanish and Portuguese languages, all of them live. 


"We aim for each edition of the AVIXA Congress, whether virtual or in person, to become a space where trends, challenges, and solutions are explored, both technological and business. This time, we will focus on those that seek to drive the audiovisual industry," explains Rodrigo Casassus Coke, CTS, Senior Director for Latin America and the Caribbean at AVIXA.


Regarding the format, segmenting the program according to the topics of interest and the participants' profiles has been well received by companies, as it allows people to focus their attention on a single day and even attend sessions with their team colleagues to continue the conversation after the conferences," adds Casassus.


On Tuesday, October 17, the congress will begin with the Executive Members Forum, aimed at decision-makers in companies. In Spanish, the day will start with the panel "Driving the Audiovisual Industry," with the participation of Jesús Cruz Aviña, Director of Harman Professional for Mexico, Central America, and the Caribbean; Sergio Gaitán Rojas, CTS, Regional Manager of Engineering at AVI SPL; and Ernesto Montañez, Business Development Manager for Latin America at Biamp. Meanwhile, in Portuguese, the session "Challenges and Opportunities in the AV Industry and Market in Brazil" will be presented by Cristiano Mazza, CTS, Chief Experience Officer at DUCaaS and Chairman of the Board of Directors of the AVIXA Foundation; and Helio Garbin, Director of Crestron for Brazil.Congreso Avixa 1 HIThe second day (Thursday, October 19) will address the topics of Business Development with an emphasis on sales and marketing responsibilities. This day will cover commercial team development, market trends, and strategies. Notable is the conference by Peter Hansen, Economist from the AVIXA Market Intelligence team, who will highlight some of the long-term growth opportunities in the audiovisual industry that can be identified from recent market studies.

Audiovisual Technology and Design will be the central theme of the third day of the AVIXA Congress (Tuesday, October 24), with a program aimed at technical specialists, designers, and installers, combining presentations on standards, certifications, or cable management with others that will address the role of technology in project narratives. From Argentina, Laura Molina, Director of Special Projects at Proyecciones Digitales, will discuss with Mariano Bonavita, Creative Director at Activa, how an audiovisual integrator becomes a storyteller who helps clients communicate their messages through the creative use of technology in the session "Technology for Imagination: Telling Stories and Defining Identity using Integration."

The fourth day (Thursday, October 26) of the congress will discuss the impact and utility of trends such as the metaverse or the use of avatars, the challenges of operating audiovisual technologies over data networks, and other topics related to the convergence between the AV and IT industries that specialists consider relevant.

The congress will use a versatile virtual platform where participants will enjoy useful visibility, interaction, and recognition tools, such as the well-received digital badges provided by Acreditta. The platform will offer access to live broadcasts and recordings of all sessions on an on-demand basis, available for 30 days after the event's conclusion.


Additionally, once people register, participants will have access to a series of video-recorded panels and conferences that will set the stage for discussions during the live sessions of the AVIXA Congress.


The conversation will continue through the online AVIXA Xchange community, a professional social network where exclusive content is shared, business opportunities are presented, and connections with other industry professionals are forged.