Industries like Audio and Video have shown strong growth in the hotel and healthcare sectors.
Although the pandemic experience left many negative consequences around the world, the return to normalcy has brought about structural changes and growth trends in industries such as Audio and Video. This industry, for obvious reasons, was boosted in corporate and educational environments, but as a reactive effect, it also marked the transformation and strengthening of other sectors like the hotel, healthcare, and professional audiovisual production.
In the case of the latter segment, video and audio streaming experienced a real boom during and after the pandemic. According to the most recent study on platform consumption in Colombia conducted by the Commission of Communications Regulation (CRC), in 2022, Netflix, as the sector leader, increased its subscriber count from 24% to 28%, while Disney+ went from 6% to 8%, and HBO Max from 4% to 6%.
The organization that chose Bogotá as the epicenter of this industry for the IntegraTEC fair stated, "These figures, reflecting global trends, demonstrate that the audio and video industry in the broadcast sphere has grown in parallel with the demand of companies dedicated to film and television production, as well as audio production, dubbing, voice acting, and other complementary services that continuously enrich global streaming platforms".
Similarly, the corporate and education sectors were strengthened thanks to changes in work and study habits. However, the hotel and healthcare sectors are two fundamental poles in the post-pandemic development of the Audio and Video industry, generating a high-growth dynamic for integrators, manufacturers, and the entire ecosystem involved in this business.
Regarding the hotel sector, after experiencing downturns that reached zero in 2020, it has been evolving in line with the needs of new guests to remain competitive in an increasingly demanding market in terms of providing positive experiences for travelers who now work from their rooms or tourists looking for high-speed connectivity to access their multimedia and streaming content to make them feel at home.
With this purpose in mind, from the largest chains to small hotels, customer connectivity has become a priority, leading them to invest in state-of-the-art audio, video, and internet technology to personalize guest preferences or use virtual assistants to control devices in the room.
In the health sector, the convergence of technology in healthcare has opened new doors for communication, education, and diagnosis. These factors have made the technological transformation of hospitals, clinics, and medical centers a top priority, as they have had to evolve in line with new needs.
One of the most prominent areas of growth in the audiovisual industry in this sector is telemedicine, a technology that has accelerated over the past three years due to the need for more virtual consultations. This allows patients to communicate with their doctors from the comfort of their homes, avoiding travel and congestion in hospital waiting rooms. Video conferencing and real-time streaming enable doctors to assess patients and provide precise medical recommendations.
In the field of therapy and rehabilitation, the audiovisual industry has also proven to be a valuable tool. Therapists can use interactive games and video-based rehabilitation programs to help patients recover faster and more effectively. Furthermore, tele-rehabilitation therapy allows patients to follow their recovery programs from home, with health professionals supervising them via video.
These trends and topics, along with residential and building technology, digital signage, unified communications, data networks, and content production in radio, television, video, and new media, will be the focus of the Intragratec fair, taking place in the grand hall of Corferias Pavilion 17 on October 26 and 27.
