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Anticipation is growing for the strategic trade show for AV Pro and systems integration.


At ISE 2024, the innovative filmmaker Sharmeen Obaid-Chinoy will speak about the importance of storytelling and how technology is transforming lives.

Sharmeen Obaid-Chinoy, a multiple Academy Award winner, will be the opening speaker at ISE 2024. Best known for her Oscar-winning documentary shorts: "Saving Face" and "A Girl In The River: The Price Of Forgiveness", Obaid-Chinoy is the first Pakistani filmmaker to win an Oscar and the first female film director to have won two Oscars at the age of 37. She has also received four Emmy awards, a Knight International Journalism award, the Hilal-e-Imtiaz, Pakistan's second-highest civilian award, and was named one of TIME magazine's 100 most influential people in the world.

Storytelling is closely linked to the audiovisual industry and influences all elements of ISE 2024. Almost every facet of the audiovisual sector is driven by storytelling, including immersive experiences at tourist attractions, inspiring presentations by business leaders, and engaging advertising campaigns distributed through digital signage. Sharmeen Obaid-Chinoy exemplifies how storytelling can inspire, inform, and shape the future of audiovisual innovation and its various markets, and her announcement as the opening speaker of ISE 2024 underscores her importance to the audiovisual industry.


We are delighted to have Sharmeen Obaid-Chinoy deliver the opening speech at ISE 2024; she promises to be a compelling speaker who will invite reflection. As an innovator, pioneer, and advocate for positive change, Sharmeen Obaid-Chinoy has had a significant impact on her industry and society as a whole,  says Mike Blackman, Managing Director of Integrated Systems Events.


Throughout her career, Obaid-Chinoy has taken creative actions to influence social change. In 2016, after winning an Oscar for "A Girl In The River: The Price Of Forgiveness", which addressed the controversial issue of honor killings, Obaid-Chinoy was invited to meet with the Prime Minister of Pakistan. The meeting ultimately contributed to the passage of a bill addressing honor crimes. After transitioning to narrative filmmaking, Obaid-Chinoy directed two pivotal episodes of the acclaimed series "Ms. Marvel" in 2022. The series told the story of the first Muslim character in the Marvel Cinematic Universe (MCU), Pakistani-American teenager Kamala Khan. The New York Times included her episodes on its annual list of the best television episodes.Sharmeen potrait 3This year, Obaid-Chinoy was announced to be the first woman to direct a Star Wars film. The film will star Daisy Ridley, and its release is scheduled for 2026.

The opening speech at ISE 2024, delivered by Sharmeen Obaid-Chinoy, will take place on Tuesday, January 30. More information about the ISE 2024 Conference Program and the 20th-anniversary celebrations will be announced soon.

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