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Sony shares its vision of creating connected experiences through technology at ISE 2024.


With solutions for corporate, retail, educational, and virtual production sectors, Sony will showcase how intelligent audiovisual technology and integrations are changing the way we collaborate, along with its growing ecosystem of partnerships that help deliver enriched connected experiences.


One of Sony's main objectives is sustainability. To ensure a brighter future, it will continue to drive environmental initiatives by building products with a long lifespan and intelligent components, such as the low-energy consumption System-on-Chip (SoC) and eco-friendly panel features of the latest BRAVIA BZ-L series displays.

The Sony booth will offer visitors a unique opportunity to immerse themselves in the latest technology driving businesses. Visitors can see Sony's solutions and products in full display, with interactive environments custom-designed to simulate real-world settings: from a classroom equipped with key educational technology to a cafe showcasing Sony applications in fast-food restaurants, to a simulated corporate meeting room.

Alongside these rooms, Sony also has a dedicated area to showcase the success of its partnerships and the growing capabilities of its product range. You can also experience Sony technology throughout the day at ISE 2024, as many of Sony's trusted partners will present their products and solutions at their own booths.

Highlights of the Sony booth include:

  • In the virtual production zone, the new cutting-edge 150" VERONA series will debut at the fair along with the entire range of Sony's virtual production products.
  • Throughout the booth and in the corporate and commercial zones, the full range of professional BRAVIA displays, such as the new BZ40L, will be showcased.
  • The TEOS workspace management ecosystem will be available for demonstrations in the meeting room.
  • In the classroom, Sony presents its high-tech handwriting extraction tool licensed as part of its Edge Analytics solution, along with its VPL-FHZ85.
  • Sony SRG-A12, SRG-A40, and SRG-X400 cameras will also be present at the booth; the latest business projectors, such as the VPL-PHZG1, will also be displayed.


At ISE 2024, Sony will introduce and launch new solutions compatible with its C-LED products from the BH and CH series.


ISE is a highly prolific event in the audiovisual sector, and we are pleased to announce our return for the event's 20th anniversary. We look forward to showcasing the latest updates to products and solutions that will bring significant advantages to businesses in the educational, corporate, virtual production, and retail sectors. What we bring to the fair this year reflects our overall business values and long-term objectives. This is an industry advancing at a rapid pace, and products and solutions must keep up with the pace of these changes. There is no better place to stay updated on the latest advances and developments in AV than this event that sets the standard in the sector, comments Rik Willemse, Head of Sony Professional Displays & Solutions Europe.


Sony will be present at Pavilion 3, Booth 3E300 at FIRA Barcelona, Gran Via, from January 30 to February 2, 2024.

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