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The Retail sector is undergoing transformation due to the increasing integration of technology and innovation across its areas.

These changes present a series of challenges and opportunities for sector companies seeking to enhance their competitiveness in an increasingly dynamic and demanding market.


Technology is redefining how consumers interact with brands and make purchases. eCommerce, mobile applications, artificial intelligence, and data analysis have revolutionized the shopping experience, providing companies with the ability to better understand customer needs and personalize their value proposition.


However, this technological revolution also brings challenges. The speed of technological change can be overwhelming for some companies, especially those with more traditional business models. Adapting to these new technologies requires significant investments in infrastructure, training, and processes.


eRetail Congress 2 HI   eRetail Congress 4 HI


Due to the constant evolution of consumer needs, it is crucial for retail leaders to ensure a seamless and convenient shopping experience, both online and in physical stores. In this regard, innovation has become a key differentiator for Retail. Companies that embrace new ideas and approaches can lead the market and capture consumer attention. The ability to anticipate trends and offer innovative products and services is essential for maintaining relevance and competitiveness in such a changing business environment.

Retail faces an exciting crossroads. Companies that capitalize on the opportunities offered by technology and innovation will be better positioned for success. This will be the guiding thread of the first panel discussion Challenges and Opportunities in the Retail Sector: Technology, Innovation, and Competitiveness at eRetail Congress, organized by Dir&Ge and held on May 29 in Madrid, as well as streamed live.

The panel discussion, powered by TTEC, will feature Marc Carpio, Spain Sales Director of Veepee; Rocío Rua, Retail General Manager of HOFF; Irene Martín, Customer Experience & Operations Strategy Manager of Makro; and Ramiro Bresler, eCommerce and Marketing Director of 123tinta, moderated by Ignacio Llanos, Sales Director of TTEC.eRetail Congress 1 HI

Smart Retail, New eCommerce

eRetail Congress completes its agenda with a second panel discussion, success stories, and presentations offered by professionals and prominent brands such as Leroy Merlin, Supermercados Plaza, UNOde50, or Glent Shoes, among others, who will share their knowledge and best practices on how to implement innovative technological strategies to stand out in a changing market.

eRetail Congress 2024 is powered by TTEC, Retail Rocket, and Splio as main sponsors; Cyberclick as Official Digital Marketing Agency; Smartbox Business Solutions as Experience Partner; Actitud de Comunicación as Official Communication Agency; Eventtia as Technology Partner;  Dietbox as Healthy Partner; Ediciones Pirámide and Anaya Multimedia as collaborating entities and AmericaRetail & Malls, Corresponsables, Esencia de Marketing, El Publicista, Hi Retail, Just Retail, Periodico PublicidAD, Marketing Insider Review, Marketing4ecommerce, Novologística, Parada Visual, Periódico La Social, Retail Actual,, and Zoomtecnológico as media partners.

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